Andes Origen®
Web App
Together with our friends at Impero BA,
we developed the websites for Andes Origen®..
Andes Origen® is one of the most popular beers in Argentina and the most aspirational in the market, with a disruptive and bold approach that challenges the conventional norms of the brewing industry.
We supported InBev® in an agile and functional process. Our challenge was to create a product that matched the branding team's level (New, Jean Jullien, and Impero) while being robust and analytical, allowing for detailed tracking of user navigation.
Primero lo primero
We started with the website. In the first stage, we worked on this project with illustrations by French artist Jean Jullien and photos under the art direction of the Impero team.
We worked on CSS micro-animations for the illustrations of the French artist.
Data Collection
The site features a pre-custom landing page generator for each event or product launch, aimed directly at data collection, one of the main objectives of the project.
The Andes Origen website includes a series of forms specifically designed to capture leads. This information is stored in a local database and can be viewed through a CMS that allows for segmentation and sorting of the captured data. Additionally, this information is sent via integration to the Customer Data Platform (CDP) for curation by the data team.
Numerous triggers were also designed and developed, which are sent as events to the Google Analytics platform for analysis and cross-referencing with other data.
Security
The website follows IT security standards and is regularly subjected to security audits.
Creative Coding
For the launch of the new collections, we supported the creative proposals from Impero BA®.
Vendimia was launched with a campaign simulating Where's Waldo, a web game that rewards participants who find cans within the Vendimia world.
For the launch of Fresquita, we developed a fan that randomly gives a prize to users who interact with it.
Analytics taylor made
The admin panel was custom-built for the project. We developed functionalities for managing user data, filtering, importing, exporting, a data visualizer, and a generator for future landing pages to collect more data.
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Results
0,28%
Bounce rate
53seg
Time on site
We continue working for the brand and others from the InBev group, supporting new creative and functional launches. We’re accompanying Andes Origen in this leadership. What a treat!
Lucia Forti
Brand Management Analyst
They created proposals and solutions that were not only aligned with the brand in terms of design and needs but also developed functional tools to ensure a win-win outcome for both sides. Excellent professionals and individuals, with great dedication and outstanding results in every opportunity and challenge.
It’s a pleasure to work with the entire Coding & Company team!